This is marketing

This is marketing, a new book from Seth Goddin,

a genius of marketing,

I am one of his fans,

learning how to do marketing in the new world,

digital age,

his latest book is a great encapsulation of many of his major themes:

  • The job of marketers is to change people through stories
  • Go for the smallest viable market (as opposed to the minimum viable product)
  • "When you know what you stand for, you don't need to compete."
  • "People like us do things like this."
  • Treat different people differently
  • Price is a story you are telling
  • "Trust is as scarce as attention."
  • Earn the permission to send regular, expected communications to your customers
  • "Who would miss you if you didn't show up?"
  • Organize and lead your tribe
  • "If people care, you've got a brand."

About Bob Jiang

BoB Jiang


  • HiBlock区块链社区(发起人
  • 中国北方的第一位CST(Certified Scrum Trainer)
  • 国内的敏捷(Agile)大咖
  • 敏捷变革中心(Center for Agile Transformation)合伙人
  • 敏捷一千零一夜社区合伙人
  • 敏捷之旅核心组织者
  • 《Scrum精髓》译者
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