Keynote: The science of timing - midpoints & endings
Keynote: The science of timing - midpoints & endings

For midpoint, there would normally be an uh-oh effect, watch out.
being slightly behind [at halftime] significantly increases a team’s chance of winning.
So how to deal with midpoints:
- be aware.
- use midpoints to wake up rather than roll over.
- Imagine you’re a little behind. (pretend to)
What endings do:
- help us energize.
- help us encode.
- help us elevate.
Whole 5 takeways from keynote:


