Keynote: The science of timing - midpoints & endings

For midpoint, there would normally be an uh-oh effect, watch out.

being slightly behind [at halftime] significantly increases a team’s chance of winning.

So how to deal with midpoints:

1. be aware.
2. use midpoints to wake up rather than roll over.
3. Imagine you’re a little behind. (pretend to)

What endings do:

1. help us energize.
2. help us encode.
3. help us elevate.

Whole 5 takeways from keynote: